What we do
Get to know you
Before we talk media, we get to know you and your business. From what you do and how you do it, to the challenges and goals you have. Whether it's growing sales or changing brand perceptions, we develop solutions that can help. Having a complete understanding of your business sets us up to deliver the best solutions.
We’re flexible with how we work. It can be one-off projects or as your on-going lead agency. And because we’re straight-up, our costs are fair, fully transparent and packaged to suit you - there’s no smoke and mirrors here.
We also love working closely with other agency partners because we believe the best work comes from great collaboration.
Communications Strategy
Armed with an understanding of your business and what you need help with, we then develop the comms strategy.
This is where we define the role for communications, understand and define your target customers, delve into insights, explore creative territories, and plan the media approach that will best deliver.
The communications strategy also guides creative messaging to ensure media and creative are fully synced. Finally, success metrics are set so we all know what we’re working towards.
Media Planning
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This is where we pull together a detailed media plan including channels, placements, tactics, any out-of-the-box media solutions and spends.
Because we’re not owned by a media company, our advice comes from a neutral place, recommending the best channel mix for the best results.
Media Buying
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Want a great deal? No problem. With experience negotiating some of the best deals in market, we have a solid understanding of benchmarks to deliver the best deal for you.
We also pride ourselves on having strong relationships with our media partners.
At Rascal, we can book ads in any media channel, including television, cinema, radio, newspapers, magazines, billboards, street posters, mall media, social media, digital media, SEM. If you can put an ad on it, we can book it. And if it hasn't been done before, we'll give that a nudge too.
Once we book the media we ensure the ads run correctly, optimising as needed. Finally, we review the campaign along with your business results, to understand what worked.
Media Consultancy / One-off Projects
We work on a variety of one-off projects for clients, agencies and media partners. These projects range from:
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Social Media Strategies
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Competitive Reviews
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Sponsorship Strategies
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Brand Positioning
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Creative Media Solutions
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Award Writing
If you need help on a project please get in contact . If we can’t help, we probably know someone who can.
Other services
Because we’ve been in this game a while, we’re proud to have connections with some of the best people in the industry. This allows us to deliver a full service advertising solution including:
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Creative
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Production
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PR & Activations
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Trade Marketing
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Direct Mail
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Search (SEM & SEO)
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Programmatic Digital
If you don’t have existing relationships we’ll happily recommend or pull-in the best team to deliver what you need. And if you like, we can co-ordinate the lot so you don’t have to.
